Video production involves a lot of important decisions. One of the most important choices you’ll make during the video production process is choosing the right music. The right music can make or break your video, so choosing wisely is important. There are particular things to consider when selecting music for your video project: the mood you want to create, the style of your video, and the demographics you are targeting.
Music is an integral part of any video project. The right piece of music can add immensely to your video’s mood, tone, and feel. It can also be used to great effect to cover up any unwanted sounds during post-production. Therefore, choosing the right music for your video project is a very important task. But with such a huge range of music, where do you start? Production music can be a great place to start. Production music is generally used in videos to set the tone, provide background ambiance, or cover up any sound issues. Production music may not be the best option if you’re looking for specific music for a project.
Here are a few things to consider that will help you choose the best music for your video projects:
The Type of Video You’re Making:
First and foremost, you need to consider the type of video you’re making. Different types of videos will require different types of music. For example, a corporate video will generally require more serious, formal-sounding music than a commercial or a YouTube video. Consider the tone and feel you want your video to have and let that guide your choice of music.
The Length of Your Video:
You also need to consider the length of your video when choosing music. The length of the piece of music you choose should be in proportion to the length of your video. If your video is only 30 seconds long, you don’t want to use a 3-minute-long piece of music as that will seem out of place and disjointed. There are many websites that offer royalty-free pieces of music in a range of lengths to suit any type and length of video.
Your Target Audience:
Your target audience is another key consideration when choosing music for your videos. You need to consider who will be watching your videos and what type of music they would respond to best. For example, if you’re making a corporate training video for older employees, upbeat pop songs probably wouldn’t be appropriate as they would likely be too distracting for viewers trying to take in information. It’s always best to avoid caution when choosing music for business-related videos and go for something more subdued and classical sounding instead.
Final Thoughts:
These days, there are limitless possibilities when it comes to finding musical pieces to use in your videos, thanks to sites like YouTube and Soundcloud. However, with so much choice out there, it can be tricky to know where to start. By considering the type of video you’re making, the length of your video, and who your target audience is, you can narrow down your search and find the perfect piece of music to suit any video project.
