Richard Montanez Net Worth 2023
How did Richard Montanez Change the Snack Industry?
When Richard was a kid, he dropped out of school and started working as a labourer. He worked as a yard hand, killed chickens, washed cars, and did odd tasks. A friend suggested he apply at Frito Lay when he was 18 because the company was hiring. He had his girlfriend fill out the application because he could barely read or write.
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Richard was hired on the spot to be a cleaner. In his memoirs, he describes how, even in that role, he felt compelled to excel. After pitching the CEO his idea for spicy chips tailored to the Latino market, he went from rags to riches.
Since then, the product we now know as Flamin’ Hot Cheetos has become a multibillion-dollar phenomenon. Richard’s efforts landed him a position as Pepsi’s vice president of multicultural sales and community marketing.
Since then, he has authored two books about his journey from janitor to executive: A Boy, a Burrito, and a Cookie: The Unbelievable True Story of One Man’s Rise to the Top and Flamin’ Hot: The Incredible True Story of One Man’s Rise to the Top.
Watch the video clip of the interview with the show’s creator, Richard Montanez, listed below: